Balancing and sequencing are two important challenging problems in designing mixed-model assembly lines. A large number of studies have addressed these two problems both independently and simultaneously. However, several important aspects such as assignment of common tasks between models to different workstations, and minimizing the number and length of workstations are not addressed in an integrated manner. In this paper, we proposed a mixed integer linear programming mathematical model by considering the above aspects simultaneously for a continuously moving conveyor. The objective function of the model is to minimize the length and number of workstations, costs of workstations and task duplications. Since the proposed model cannot be efficiently solved using commercially available packages, a multi-phased linear programming embedded genetic algorithm is developed. In the proposed algorithm, binary variables are determined using genetic search whereas continuous variables corresponding to the binary variables are determined by solving linear programming sub-problem using simplex algorithm. Several numerical examples with different sizes are presented to illustrate features of the proposed model and computational efficiency of the proposed hybrid genetic algorithm. A comparative study of genetic algorithm and simulated annealing is also conducted.