Effects of country-of-origin stereotypes on consumer responses to product-harm crises

Purpose The purpose of this paper is to investigate “how” and “when” the stereotypes of competence and warmth, that are evoked by a foreign company’s country-of-origin (COO), affect blame attributions and/or attitudes toward a company’s products when a company is involved in a product-harm crisis. Design/methodology/approach Study 1 ( n =883) analyzes the psychological mechanisms through which perceived COO competence and warmth differently...