Original paper
Effects of country-of-origin stereotypes on consumer responses to product-harm crises
Abstract
Purpose The purpose of this paper is to investigate “how” and “when” the stereotypes of competence and warmth, that are evoked by a foreign company’s country-of-origin (COO), affect blame attributions and/or attitudes toward a company’s products when a company is involved in a product-harm crisis. Design/methodology/approach Study 1 ( n =883) analyzes the psychological mechanisms through which perceived COO competence and warmth differently...
Paper Details
Title
Effects of country-of-origin stereotypes on consumer responses to product-harm crises
Published Date
May 14, 2018
Volume
35
Issue
3
Pages
362 - 389
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Notes
History