The impact of brand authenticity on building brand love: An investigation of impression in memory and lifestyle-congruence
Volume: 75, Pages: 38 - 47
Published: Mar 21, 2018
Paper Details
Title
The impact of brand authenticity on building brand love: An investigation of impression in memory and lifestyle-congruence
Published Date
Mar 21, 2018
Volume
75
Pages
38 - 47
Notes
History