Exploring the effects of non-cognitive and emotional factors on household electricity saving behavior

Volume: 115, Pages: 171 - 180
Published: Apr 1, 2018
Abstract
Understanding and promoting household electricity saving behavior is vital to reduce electricity consumption and carbon emissions. The main purpose of this research is to analyze the effects of non-cognitive (personal moral norm and habit) and emotional factors (positive anticipated emotion) on household electricity saving behavior using a comprehensive model integrating the theory of planned behavior and the theory of interpersonal behavior....
Paper Details
Title
Exploring the effects of non-cognitive and emotional factors on household electricity saving behavior
Published Date
Apr 1, 2018
Volume
115
Pages
171 - 180
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