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doi.org/10.1016/j.jbusres.2018.02.003
The impact of media richness on consumer information search and choice
Moutusy Maity
13
,
Mayukh Dass
18
,
Piyush Kumar
17
View all 3 authors
Journal of Business Research
9.80
Volume: 87, Pages: 36 - 45
Published
: Feb 22, 2018
118
Citations
Source
Cite
Basic Info
Analytics
References
Citations
Paper Fields
Business
Species richness
Biology
Operating system
Advertising
Marketing
Ecology
Consumer information
Computer science
Process (computing)
Paper Details
Title
The impact of media richness on consumer information search and choice
DOI
doi.org/10.1016/j.jbusres.2018.02.003
Published Date
Feb 22, 2018
Journal
Journal of Business Research
Volume
87
Pages
36 - 45
Notes
History
View all history