Quality (philosophy)

Marketing

Philosophy

Health care

Service (business)

Medical services

Actuarial science

Medical tourism

Tourism

Archaeology

Economics

Business

Service quality

Geography

Epistemology

Medical insurance

Economic growth

Journal of Quality Assurance in Hospitality & Tourism

Recently, medical tourism has been considered as a profitable economic sector in developing countries. In this study, we have reviewed articles from 2000 to 2017 on medical tourism marketing in Asian countries. We have found that perceived service quality and satisfaction are the most important factors to attract medical tourists. Moreover, a lack of factors like coordination among medical market stakeholders, medical services quality, insurance coverage, and effective laws are the major barriers to medical travel cited in studies. The results suggest that more specific models should be presented for Asian medical marketing, especially in niche markets of this industry.

Asian medical marketing, a review of factors affecting Asian medical tourism development