Marketing scholars have demonstrated the impacts of weather on consumer behavior at the aggregate level; however, they have not fully analyzed how individual differences in weather sensitivity (WS) play a role in consumers’ purchase decisions. Therefore, we examine how individual differences in WS influence weather-related purchases (e.g., flood insurance, buying hot coffee on a cold, rainy day). Specifically, we find that consumers who are high in WS tend to respond to such weather-related purchases more positively. Furthermore, we identify prosocial behavior as a factor that positively impacts these purchases, given that people who are high in prosocial behavior tend to be more responsive to the general environment, including the weather. We also indicate hedonic consumption as another positive factor, in that hedonic consumption can stimulate a positive weather effect (e.g., I want to enjoy shopping today because the weather is so nice). Using successive preliminary and main surveys, we test these hypo...
Last. Kim Sheehan(UO: University of Oregon)H-Index: 24
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Data collection using Internet-based samples has become increasingly popular in many social science disciplines, including advertising. This research examines whether one popular Internet data sour...
#1Sangkil Moon(UNCC: University of North Carolina at Charlotte)H-Index: 13
#2Paul K. Bergey(UWO: University of Western Ontario)H-Index: 10
Last. Stefanie Robinson(NCSU: North Carolina State University)H-Index: 7
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This research examines the positive role of consumer education in diffusing innovative, sustainable products (ISPs). To enhance the effectiveness of a consumer education campaign, this study explores the type of message framing that can best facilitate product adoption among three different approaches: positive, negative, and hybrid framing. This study also investigates consumer traits and retailer attributes that facilitate or deter product adoption. The empirical application using biofuels sho...
Last. Gerald Albaum(UNM: University of New Mexico)H-Index: 18
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With the exploding use of Internet surveys, research efforts and data quality are increasingly subject to the effects of respondents who do not give the required attention to survey questions and who speed through the survey, or who intentionally cheat with their answers. We investigate respondent integrity and data quality for samples drawn from a “Regular” online panel and from Amazon's MTurk. New metrics for assessing sample integrity and online data quality are introduced. Overall, MTurk res...
Marketers often employ a variety of positive emotions to encourage consumption or promote a particular behavior (e.g., buying, donating, recycling) to benefit an organization or cause. The authors show that specific positive emotions do not universally increase prosocial behavior but, rather, encourage different types of prosocial behavior. Four studies show that whereas positive emotions (i.e., love, hope, pride, and compassion) all induce prosocial behavior toward close entities (relative to a...
This research proposes that because rounded numbers are more fluently processed, rounded prices (e.g., 200.00) encourage reliance on feelings. In contrast, because nonrounded numbers are disfluently processed, nonrounded prices (e.g., 98.76) encourage reliance on cognition. Thus, rounded (nonrounded) prices lead to a subjective experience of "feeling right" when the purchase decision is driven by feelings (cognition). Further, this sense of feeling right resulting from the fit between the rou...
#2Emma Levine(UPenn: University of Pennsylvania)H-Index: 10
Last. Deborah A. Small(UPenn: University of Pennsylvania)H-Index: 30
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People often brag about, or advertise, their good deeds to others. Seven studies investigate how bragging about prosocial behavior affects perceived generosity. The authors propose that bragging conveys information about an actor's good deeds, leading to an attribution of generosity. However, bragging also signals a selfish motivation (a desire for credit) that undermines the attribution of generosity. Thus, bragging has a positive effect when prosocial behavior is unknown because it informs oth...
Scholars have documented that many consumers have positive attitudes towards responsible products but do not consistently buy these alternatives. In this paper we present a new perspective, based o...
Ninety-one attempts to produce an attraction effect (involving a total of 23 product classes and 73 different decoyed choice sets) produced only 11 reliable effects—significantly fewer than expected given the statistical power of the studies. Cross-scenario analyses indicated that the use of meaningful qualitative-verbal descriptions, as well as pictorial depictions, to differentiate choice options substantially reduced the size of those effects. Indeed, the authors found attraction effects at o...
Last. Jacob Goldenberg(Interdisciplinary Center Herzliya)H-Index: 31
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A series of five field and laboratory studies reveal a temperature-premium effect: warm temperatures increase individuals' valuation of products. We demonstrate the effect across a variety of products using different approaches to measure or manipulate physical warmth and different assessments of product valuation. The studies suggest that exposure to physical warmth activates the concept of emotional warmth, eliciting positive reactions and increasing product valuation. Further supporting the c...
#1Joseph K. Goodman(WashU: Washington University in St. Louis)H-Index: 14
#2Cynthia Cryder(WashU: Washington University in St. Louis)H-Index: 14
Last. Amar Cheema(UVA: University of Virginia)H-Index: 21
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Mechanical Turk (MTurk), an online labor system run by Amazon.com, provides quick, easy, and inexpensive access to online research participants. As use of MTurk has grown, so have questions from behavioral researchers about its participants, reliability, and low compensation. In this paper we review recent research about MTurk and compare MTurk participants to community and student samples on a set of personality dimensions and classic decision-making biases. Across two studies, we find many sim...