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Original paper

The impact of individual differences in weather sensitivity on weather-related purchase intentions

Volume: 60, Issue: 1, Pages: 104 - 117
Published: Jan 1, 2018
Abstract
Marketing scholars have demonstrated the impacts of weather on consumer behavior at the aggregate level; however, they have not fully analyzed how individual differences in weather sensitivity (WS) play a role in consumers’ purchase decisions. Therefore, we examine how individual differences in WS influence weather-related purchases (e.g., flood insurance, buying hot coffee on a cold, rainy day). Specifically, we find that consumers who are high...
Paper Details
Title
The impact of individual differences in weather sensitivity on weather-related purchase intentions
Published Date
Jan 1, 2018
Volume
60
Issue
1
Pages
104 - 117
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