Marketing

Business

Journal of Business Research

This article analyses the concept of skills and also investigates the skills needed to create and manage disruptive digital business which is emerging from the IT evolution. The primary purpose is to identify skills which need to be developed to manage a disruptive digital business. null The technologies, disruptive business and the skills needed by managers were identified through content analysis of semi-structured interviews with seven IT specialists. To analyze the development of the level of skills needed was conducted an online survey with managers and the final output of the research is a proposal of a model of skills` development for managers of the disruptive business. null Ultimately, the result of this research are the lessons uncovered and the proposal made for a model of skills development for disruptive business managers, which identifies three types/categories of skills needing development – innovation, leadership, and management.

Skills for disruptive digital business