Mining and mapping halal food consumers: A geo-located Twitter opinion polarity analysis

Similar to other religious behaviors, food consumption represents a hard-to-fake symbol of spirituality. The halal food market has recently witnessed a significant growth, especially in Asia-Pacific, Europe, and South America. Although social media has become a valuable source for studying the dynamics of consumer opinion, no previous studies have attempted to investigate sentiments toward halal food expressed on social media. This study fills...