Original paper
Mining and mapping halal food consumers: A geo-located Twitter opinion polarity analysis
Abstract
Similar to other religious behaviors, food consumption represents a hard-to-fake symbol of spirituality. The halal food market has recently witnessed a significant growth, especially in Asia-Pacific, Europe, and South America. Although social media has become a valuable source for studying the dynamics of consumer opinion, no previous studies have attempted to investigate sentiments toward halal food expressed on social media. This study fills...
Paper Details
Title
Mining and mapping halal food consumers: A geo-located Twitter opinion polarity analysis
Published Date
Dec 22, 2017
Volume
24
Issue
7
Pages
858 - 879
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