Original paper
Persuasion in crowdfunding: An elaboration likelihood model of crowdfunding performance
Abstract
This study draws upon the elaboration likelihood model of persuasion (ELM) to develop and test a model of persuasive influence in crowdfunding. To test our hypothesized relationships, we drew upon a sample of 383 ventures taken directly from Kickstarter, coupled with a decision experiment conducted in a simulated crowdfunding context. Results suggest that issue-relevant information, such as entrepreneurs' education, matters most when funders...
Paper Details
Title
Persuasion in crowdfunding: An elaboration likelihood model of crowdfunding performance
Published Date
Nov 1, 2017
Volume
32
Issue
6
Pages
707 - 725
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Notes
History