Conversing and searching: the causal relationship between social media and web search
Abstract
Purpose It is important to measure the interaction between conversing in social media and searching on the web in order to understand the impact on electronic word-of-mouth marketing. The paper aims to discuss this...
Paper Details
Title
Conversing and searching: the causal relationship between social media and web search
Published Date
Oct 2, 2017
Journal
Volume
27
Issue
5
Pages
1209 - 1226
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Notes
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