‘Come join and let’s BOND’: authenticity and legitimacy building on YouTube’s beauty community
Abstract
Contrary to the fifteen minutes of fame of online memes and viral videos in the volatile and competitive environment of YouTube, successful beauty gurus achieve sustained popularity, enjoy from long-lasting viewer engagement and inhabit legitimized celebrity positions. This article is based on a multi-year ethnographic examination of YouTube’s beauty community, focusing on the popular British-Chinese beauty guru Bubz, her channel Bubzbeauty, and...
Paper Details
Title
‘Come join and let’s BOND’: authenticity and legitimacy building on YouTube’s beauty community
Published Date
Sep 2, 2017
Journal
Volume
18
Issue
2-3
Pages
120 - 137
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History