Online Survey Respondents’ Reactions to Required Questions

The availability of easy to use online survey software has led to a deluge of do-it-yourself survey researchers, many of whom have little experience in questionnaire or research design. One of the most common errors committed in such surveys is the improper use of “required” question, where the survey respondent is not allowed to continue in the survey unless the question is answered. The problem with this design feature is that if a valid...