Conducting online focus groups on Facebook to inform health behavior change interventions: Two case studies and lessons learned

Online social media offer great potential for research participant recruitment and data collection. We conducted synchronous (real-time) online focus groups (OFGs) through Facebook with the target population of young adult substance users to inform development of Facebook health behavior change interventions. In this paper we report methods and lessons learned for future studies. In the context of two research studies participants were recruited...