Review paper
Micro-Enterprises’ Digital Marketing Tools for Building Customer Relationships
Abstract
The digital marketing environment is changing rapidly, and, for micro-enterprises, digital marketing is currently a vitally important opportunity. However, most digital marketing studies have focused on larger companies, and, therefore, little research focused on micro-enterprises has been done in this area. Attracting customers, engaging customers interest and participation, retaining customers, learning customers preferences and relating to...
Paper Details
Title
Micro-Enterprises’ Digital Marketing Tools for Building Customer Relationships
Published Date
Jun 30, 2017
Journal
Pages
171 - 188
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