Pricing and rebate strategies for an e-shop with a cashback website

Volume: 262, Issue: 1, Pages: 108 - 122
Published: Oct 1, 2017
Abstract
A cashback website (CW) is a type of reward website that pays its members a rebate when they purchase goods via affiliate links. The website receives a commission from an e-shop when a customer makes a purchase by following a link instead of visiting the e-shop directly. With the rapid rise in e-shops, CWs are becoming increasingly popular. However, these CWs’ value to e-shops is still somewhat unclear, in both theory and practice. To clarify...
Paper Details
Title
Pricing and rebate strategies for an e-shop with a cashback website
Published Date
Oct 1, 2017
Volume
262
Issue
1
Pages
108 - 122
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