DISPLAYED PRODUCTS ARE MARKETED EASILY- A BUYER-PSYCHIC STUDY

This research indicates that customers pick magazines and cookbooks at the checkouts if they have forgotten to make their selection at the aisles. Customers who select confectionaries and beverages from the checkouts most often forget to browse for these items in the aisle. The mix of reading material displayed at the checkout is especially sensitive in view of buyers of magazines/cookbooks from checkouts not perceiving browsing of these items...