Adult Separation Anxiety Disorder Symptomology and Susceptibility to Marketing Persuasion

Research was conducted to explore if individuals with anxiety symptoms may be particularly susceptible to certain types of persuasion. Specifically, we focused on adult separation anxiety disorder, and hypothesized that individuals with relatively elevated symptoms would be differentially favorable to an advertisement if it contained an appeal to the concept of home. In an experiment, adult separation anxiety symptomology was measured among a...