Methodological Issues in Advertising Research: Current Status, Shifts, and Trends
Abstract
This article presents some self-reflective considerations on the methodology applied in advertising scholarly publications, based on a review of articles in four leading journals: Journal of Advertising, Journal of Advertising Research, International Journal of Advertising, and Journal of Current Issues and Research in Advertising. This article first identifies two approaches in the positivist paradigm that exert strong impacts on the...
Paper Details
Title
Methodological Issues in Advertising Research: Current Status, Shifts, and Trends
Published Date
Jan 2, 2017
Journal
Volume
46
Issue
1
Pages
2 - 20
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History