Mining Massive Fine-Grained Behavior Data to Improve Predictive Analytics
Volume: 40, Issue: 4, Pages: 869 - 888
Published: Apr 4, 2016
Abstract
Organizations increasingly have access to massive, fine-grained data on consumer behavior. Despite the hype over “big data,” and the success of predictive analytics, only a few organizations have incorporated such fine-grained data in a non-aggregated...
Paper Details
Title
Mining Massive Fine-Grained Behavior Data to Improve Predictive Analytics
Published Date
Apr 4, 2016
Volume
40
Issue
4
Pages
869 - 888
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