Fantasy vs. Reality: Exploring the BIRGing and CORFing Behavior of Fantasy Football Participants

Basking in reflected glory (BIRGing) and cutting off reflected failure (CORFing) behaviors have been exhibited by sport spectators and measured by marketing researchers for decades. It has been established that these highly personal, yet socially focused reactions to team outcomes are fundamental components of the sport fan experience. The current study sought to extend this line of research by comparing fantasy footballrelated BIRGing and...