Blog Marketing - A consumer perspective
Published: Jan 1, 2007
Abstract
The phenomenon of blogs is growing rapidly and is expected to increase even in a more rapid pace (Technorati, 2006, November 6). As Wright (2006) discuss; blogs provides a new way of communicating with customers, as customers want to be talked with, not to. Companies have newly started to pay attention to this and as a result, the concept of blog marketing has been born. The little research that has been done on blog marketing has been done from...
Paper Details
Title
Blog Marketing - A consumer perspective
Published Date
Jan 1, 2007
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