Original paper
How Direct-to-Consumer Advertising for Prescription Drugs Affects Consumers' Welfare
Abstract
ABSTRACT
In August 1997, the U.S. Food and Drug Administration (FDA) allowed brand-specific advertising on television. A simultaneous rise in direct-to-consumer advertising (DTCA) spending and prescription drug sales has resulted in a heated debate among pharmaceutical firms and medical practitioners, as well as in the U.S. Congress and the popular press. One side claims that DTCA creates demand and higher prices for the advertised...Paper Details
Title
How Direct-to-Consumer Advertising for Prescription Drugs Affects Consumers' Welfare
Published Date
Nov 23, 2016
Volume
57
Issue
1
Pages
94 - 108