Cyberpreneurship and market orientation: Cases from Malaysia

To sustain in online environment, firms needs to have a well formulated market orientation plan. A market oriented firm needs to be customers focus, being able to understand and meet the real needs of its consumers. This paper selected there cyberpreneurs from Malaysia with aims to understand the way they formulate their market orientation for their online companies. Each cyberpreneur has embarked a very remarkable milestone in their online...