Optimal mobile App advertising keyword auction model with variable costs
Published: Aug 1, 2013
Abstract
With the rapid development of mobile App advertising, how to allocate App advertising more reasonable is now need to be studied. This paper proposes an App advertising auction mechanism based on optimal keyword auctions. First, we analyze the development trend of the App advertising and obtain the result that the core competitiveness of mobile advertising lies in the precise. Next, we describe the App advertising auction mechanism in detail. The...
Paper Details
Title
Optimal mobile App advertising keyword auction model with variable costs
Published Date
Aug 1, 2013
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