Communication Pattern of Indonesian Parents-Children and Its Role in Buying Decision

Published on Jun 15, 2016
¡ DOI :10.17549/GBFR.2016.21.1.102
Santi Budiman3
Estimated H-index: 3
,
Tony Wijaya6
Estimated H-index: 6
Source
Abstract
This research has purpose to test the influence of communication pattern of parents and children, that is concept and social orientation toward the...
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While several studies have examined the roles of husbands and wives in making decisions about products, few have examined the impact of children. This article reports the results of a 1985 study of the influence of children on families. The study examines children's influence in each of four stages of the purchase decision, for 25 products, and by age of the children. For child‐centered (e.g., toys, children's clothing, food) and child‐used products or services (e.g., vacations, restaurant choic...
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