Review paper
Impulse buying tendencies among Indian consumers: scale development and validation
Abstract
Purpose The purpose of this paper is to conceptualize, develop and validate the measurement of impulse buying tendency India, an emerging market in Asia. Design/methodology/approach The conceptualization of India’s impulse buying tendency (IBT) has been based on a review of academic literature and an analysis of qualitative data from 30 observations at retail stores and 25 in-depth consumer interviews. The scale’s reliability and validity were...
Paper Details
Title
Impulse buying tendencies among Indian consumers: scale development and validation
Published Date
Aug 11, 2016
Volume
8
Issue
3
Pages
205 - 226