An Extended Privacy Calculus Model for SNSs: Analyzing Self-Disclosure and Self-Withdrawal in a Representative U.S. Sample

Volume: 21, Issue: 5, Pages: 368 - 383
Published: Aug 4, 2016
Abstract
The privacy calculus established that online self-disclosures are based on a cost-benefit tradeoff. For the context of SNSs, however, the privacy calculus still needs further support as most studies consist of small student samples and analyze self-disclosure only, excluding self-withdrawal (e.g., the deletion of posts), which is essential in SNS contexts. Thus, this study used a U.S. representative sample to test the privacy calculus'...
Paper Details
Title
An Extended Privacy Calculus Model for SNSs: Analyzing Self-Disclosure and Self-Withdrawal in a Representative U.S. Sample
Published Date
Aug 4, 2016
Volume
21
Issue
5
Pages
368 - 383
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