Review paper
Defining and Measuring Corporate Reputations
Abstract
Corporate reputation is a construct that has gained widespread recognition in the disciplines of strategy, corporate social responsibility, management and marketing because a good reputation is thought to be more commercially valuable than a bad reputation. However, recent reviews of the scholarly literature suggest that because the construct of corporate reputation has been defined in a wide variety of ways it is difficult to understand the...
Paper Details
Title
Defining and Measuring Corporate Reputations
Published Date
Aug 2, 2016
Journal
Volume
13
Issue
3
Pages
207 - 223
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