BRAND AWARENESS AND CONSUMER PREFERENCE WITH REFERENCE TO FMCG SECTOR IN RURAL BIHAR.
Published: Jan 1, 2013
Abstract
The purpose of the paper is to study the brand awareness and consumer preference in rural areas of Bihar and to study the consumer preference in fast moving consumer goods category. Over the years rural areas of Bihar has seen substantial improvement in purchasing power, increased brand consciousness and changed consumption pattern. Rural Bihar is emerging as a large market for a number of goods and services. FMCG has emerged as a major product...
Paper Details
Title
BRAND AWARENESS AND CONSUMER PREFERENCE WITH REFERENCE TO FMCG SECTOR IN RURAL BIHAR.
Published Date
Jan 1, 2013
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