How do online communities matter? Comparison between active and non-active participants in an online behavioral weight loss program
Abstract
This paper contributes to the discussion on the potential of different social media platforms in health behavior change programs. More specifically, it compares the outcomes of participation in different online community platforms in an online behavioral weight loss program. Results show that active participants on online community platforms perceive their service experience more positively, follow instructions more precisely, have a more...
Paper Details
Title
How do online communities matter? Comparison between active and non-active participants in an online behavioral weight loss program
Published Date
Oct 1, 2016
Journal
Volume
63
Pages
787 - 795
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