Review paper
The Influence of Value Co-Creation on Consumer Satisfaction
Volume: 5, Issue: 4, Pages: 60 - 83
Published: Oct 1, 2015
Abstract
The importance of value co-creation processes to firms' competitive strategy is widely recognized, both in practice and in academia. Therefore, it becomes essential to identify which variables drive consumers to collaborate with companies. A primary influence on this consumer decision relates to the search for greater satisfaction. This article proposes a theoretical model that relates the process of co-creating value with customer satisfaction....
Paper Details
Title
The Influence of Value Co-Creation on Consumer Satisfaction
Published Date
Oct 1, 2015
Volume
5
Issue
4
Pages
60 - 83
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