The side effect of egalitarian norms: Reactive group distinctiveness, biological essentialism, and sexual prejudice

In the context of sexual prejudice, in which group distinctiveness motivation is particularly strong for men, three studies tested the hypothesis that egalitarian norms can intensify reactive distinctiveness motives, and then paradoxically increase intergroup differentiation and prejudice. Depending on the studies, the egalitarian norm was experimentally manipulated or induced and kept constant. Group distinctiveness was manipulated through...