Impact of Animated Advertisement on Adult Impulse Buying Behavior of Pakistan

In today’s time every one is taking its own life decision. Adults are those whose age is from 18 to 40. Internet has enabled the adults to seek information and to communicate with each other. Animation is not only use for the entertainment it also uses to convey the message. The purpose of the study is to see is there a relation between the animated advertisement and adult buying behavior while making purchase of a particular item. A theoretical...