Sexist Humor in Facebook Profiles: Perceptions of Humor Targeting Women and Men

Despite advances in women’s equality, and perhaps as a result of it, sexist humor is prevalent in society. Research on this topic has lacked realism in the way the humor is conveyed to participants, and has not examined perceptions of both men and women who use sexist humor. We embedded jokes in printed Facebook profiles to present sexist humor to participants. We manipulated the gender of the individual in the profile (man or woman), and the...