Business

Image (mathematics)

Similarity (geometry)

Advertising

World Wide Web

Marketing

Political science

Brand awareness

Artificial intelligence

Psychology

Dialog box

Alliance

Computer science

Brand management

Marketing ZFP

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

The Effect of Brand Gender Similarity on Brand-Alliance Fit and Purchase Intention