Consumer shopping orientation: identification and characterization of outshoppers
Abstract
Purpose Despite having strategic inflection, retail set-ups in India have been continuously raising a challenge for suppliers of retail products aiming to all to target the right consumers in accordance with their ever-changing preferences. This adds a complexity to retailers offering services who seek valued information to devise a retail strategy by segmenting markets on the basis of consumer shopping orientations. Therefore, the purpose of...
Paper Details
Title
Consumer shopping orientation: identification and characterization of outshoppers
Published Date
Mar 21, 2016
Volume
8
Issue
1
Pages
43 - 64
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Notes
History