Collective–conflictual value co-creation
Abstract
Drawing on the theory of strategic action fields, this article explores a collective–conflictual perspective on value co-creation. Following recent developments and calls for research with a holistic outlook, we review streams of research that discuss both collective and discordant elements in social relations and subsequently relate this to value co-creation. We outline a conceptual framework for value co-creation, focusing on collective action...
Paper Details
Title
Collective–conflictual value co-creation
Published Date
Dec 29, 2014
Journal
Volume
15
Issue
3
Pages
381 - 400
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Notes
History