Review paper
D.E. O'LEARY
Volume: 18, Issue: 2, Pages: 121 - 144
Published: Apr 1, 2011
Abstract
This paper investigates the capabilities of social media, such as Facebook, Twitter, Delicious, Digg and others, for their current and potential impact on the supply chain. In particular, this paper examines the use of social media to capture the impact on supply-chain events and develop a context for those events. This paper also analyses the use of social media in the supply chain to build relationships among supply-chain participants....
Paper Details
Title
D.E. O'LEARY
Published Date
Apr 1, 2011
Volume
18
Issue
2
Pages
121 - 144
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