Stories about Values and Valuable Stories: A Field Experiment of the Power of Narratives to Shape Newcomers’ Actions

Volume: 59, Issue: 5, Pages: 1707 - 1724
Published: Oct 1, 2016
Abstract
This study draws on social identity theories of behavioral contagion and research concerning narratives in organizations to present and test a framework for understanding how narratives embed values in organizational newcomers’ actions. Employing a field experiment using newly hired employees in a large IT firm that prioritizes self-transcendent values, this study explores how narratives that vary in terms of the organizational level of main...
Paper Details
Title
Stories about Values and Valuable Stories: A Field Experiment of the Power of Narratives to Shape Newcomers’ Actions
Published Date
Oct 1, 2016
Volume
59
Issue
5
Pages
1707 - 1724
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