Stories about Values and Valuable Stories: A Field Experiment of the Power of Narratives to Shape Newcomers’ Actions

This study draws on social identity theories of behavioral contagion and research concerning narratives in organizations to present and test a framework for understanding how narratives embed values in organizational newcomers’ actions. Employing a field experiment using newly hired employees in a large IT firm that prioritizes self-transcendent values, this study explores how narratives that vary in terms of the organizational level of main...