Original paper
Evaluating the influence of YouTube advertising for attraction of young customers
Abstract
Nowadays, we have been faced with an increasing number of people who are spending tremendous amounts of time all around the world on YouTube. To date, the factors that persuade customers to accept YouTube advertising as an advertising medium are not yet fully understood. The present paper identified four dimensions towards YouTube advertising (i.e., entertainment, Informativeness, Customization and irritation) which may be affected on...
Paper Details
Title
Evaluating the influence of YouTube advertising for attraction of young customers
Published Date
Jun 1, 2016
Journal
Volume
59
Pages
165 - 172
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Notes
History