The Franchisee as a Consumer: Determining the Optimal Duration of Pre-Contractual Disclosure

This research centres on the role and utility of the statutory waiting period within the business format franchising legislation and its effect as a consumer protection mechanism from the perspective of the franchisee as a consumer. An empirical study on the diverging approaches to inclusion of the period is undertaken across 62 jurisdictions, covering those that mandate franchise-specific legislation as well as those that regulate the sector...