The impact of privacy concerns on the intention for continued use of an integrated mobile instant messaging and social network platform

A mobile instant messaging and social network MIM-SN app such as WeChat is an instant communication application with integrated social networking features for new-generation smartphones. This study attempts to extend the unified theory of acceptance and use of technology UTAUT2 model with privacy concerns to explain consumer behaviour in the adoption of MIM-SN apps in China. Through an online survey, 251 valid questionnaires were collected. A...