The Influence of Technical Skill on Consumer Trust in On-Line Shopping in Ireland

Research as to how consumer trust can be built in an on-line environment is limited and varies in terms of the dimensions of the problem that are examined. Consequently, much of our understanding of the antecedents of trust in on-line shopping context remains fragmented. In this study, a previously validated trust measurement instrument was applied in order to investigate the existence and importance of specific factors that are thought to...