Consumers' purchase behaviour, motivations and perceptions in the UK grocery sector: a multi-channel shopping experience

Objectives: The objectives of this paper are to provide an in-depth examination of consumers’ purchase behaviour, motives and perceptions of grocery shopping alternatives and to explore the meaning of ‘convenience’ among grocery shoppers. Methods: Four 90 minute semi-structured, face to face triads (groups of three) were conducted among household grocery shoppers, reflecting different ages, family types and social classes. Three triads were...