Finding The “Self” in Self-Regulation: The Identity-Value Model

Many psychological theories suggest a link between self-regulation and identity, but, until now, a mechanistic account that suggests ways to improve self-regulation has not been put forth. The identity-value model (IVM) connects the idea from social psychology that aspects of identity such as core values and group affiliations hold positive subjective value to the process-focused account from decision making and behavioral economics that...