An integrative research framework for the online social network service

Volume: 5, Issue: 3, Pages: 259 - 276
Published: Jul 29, 2011
Abstract
Drawn upon appreciative inquiry (AI) and actor-network theory (ANT), this study proposes a new qualitative research framework for the study of the online social network (OSN) service. Integrating and applying AI and ANT will inspire OSN participants’ imagination and creation to a greater extent and thus the maximum benefits of OSN can be explored, and as a consequence OSN itself can further be improved in the service business context. This study...
Paper Details
Title
An integrative research framework for the online social network service
Published Date
Jul 29, 2011
Volume
5
Issue
3
Pages
259 - 276
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