An integrative research framework for the online social network service

Published on Jul 29, 2011in Service Business
· DOI :10.1007/S11628-011-0113-Y
Sang M. Lee59
Estimated H-index: 59
(NU: University of Nebraska–Lincoln),
Liqiang Chen8
Estimated H-index: 8
(Black Hills State University)
Drawn upon appreciative inquiry (AI) and actor-network theory (ANT), this study proposes a new qualitative research framework for the study of the online social network (OSN) service. Integrating and applying AI and ANT will inspire OSN participants’ imagination and creation to a greater extent and thus the maximum benefits of OSN can be explored, and as a consequence OSN itself can further be improved in the service business context. This study gives a detailed discussion on the proposed framework in terms of its advantages and disadvantages, the suggestions for overcoming the disadvantages and the future research agenda in the area of OSN.
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