Building Virtual Bridges: How Rural Micro‐Enterprises Develop Social Capital in Online and Face‐to‐Face Settings

In rural UK , businesses are often isolated and have much to gain from healthy networks, yet studies show that many rural business owners fail to network effectively. Information communications technologies offer new ways to network that might benefit rural businesses by expanding their reach. This study looked at online and face‐to‐face networking behaviour among rural micro‐enterprises in S cotland in relation to the development of bonding and...