Gender and Race Representation in Casual Games

This paper examines gender and race representation in casual games through content analysis. Study 1 looks at gender and race representation in a random sample (N = 200) of casual games retrieved from the websites of the largest five casual game distributors. Study 2 looks at the most popular games on websites of the same five multinational distributors (N = 54) and analyzes how primary characters are portrayed in terms of appearance and...