Moral Overtones of Food: Judgments of Others Based on What they Eat

Previous research found that meal size can affect judgments of eaters' attractiveness and femininity. The present study investigates whether eating specific types of foods-namely, healthy, nonfattening foods versus unhealthy, fattening ones-gives rise to moral judgments about the eaters. Subjects were presented with one of four bogus profiles of a person, which differed only in gender and foods consumed. Subjects rated the target on morality;...